Empower Your Growth with Futureproof’s Campaign Team

Meet Our Campaign Team

What We Do

Alexandra "Ali" Sifton

CEO of Futureproof and your Fractional CMO

Alexis Bruinsma 1

Alexis Bruinsma

Scott Davis

Caitlin McCormack

Meet the Faces Behind the Magic

Campaign Team

Always-on Meta Ads across Facebook, Instagram, and beyond can be a powerful growth tool, but only when used correctly as part of your media mix. We believe paid ads don’t act alone, so expect questions about how you optimize your website, engage via email, and run your organic social media.

Meta Ads Strategy&Execution

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Strategy

Paid Ads Audit

Paid Ads

Always-on Google Ads as part of a larger marketing strategy: novel concept, yes? We believe paid ads shouldn’t be viewed in isolation, so expect questions about your other marketing channels, too! 

Google Ads Strategy&Execution

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Google Ads Strategy Remedy Save Over 300 FB Vertical Ad

Google Ads Strategy KixCare Worry Moments Horizontal

Always-on Google Ads as part of a larger marketing strategy: novel concept, yes? We believe paid ads shouldn’t be viewed in isolation, so expect questions about your other marketing channels, too!

Paid Pinterest advertising can be a powerful channel for discovery when you have a clear understanding of your target audience. It works especially well when you have beautiful imagery and long-form blog content on your website.

Pinterest Ads Strategy&Execution

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Pinterest Ads Strategy Satya Pinterest Multi-Use Refill

Pinterest Ads Strategy Sock Rocket Pinterest Comics

Paid Reddit ads can be a great way to inspire conversation around a key brand message, or to reach a hard-to-find community. Not sure your brand is a fit? Just ask us!

Reddit Ads Strategy&Execution

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Reddit Ads Strategy Remedy Square Superbill

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Paid advertising on Linkedin Ads is a great way to engage your B2B audience at scale. With dozens of optimization types, ad formats, and targeting options available, we can help you find the right mix of assets to build awareness, generate engagement, or drive leads.

LinkedIn Ads Strategy&Execution

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Paid advertising on LinkedIn Ads is a great way to engage your B2B audience at scale. With dozens of optimization types, ad formats, and targeting options available, we can help you find the right mix of assets to build awareness, generate engagement, or drive leads.

Above the line marketing might not be seen as “hip” anymore, but radio still drives brand discovery, recall, and favourability. We particularly like it when used in conjunction with other digital channels such as Google Ads and Meta to tell a clear brand story.

Radio&Spotify Ads Strategy&Execution

Spotify Ads FindWRK Let the Jobs Come to You

Spotify Ads KixCare Teens

Spotify Ads Strategy Remedy Companion Display Ad

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Above the line marketing might not be seen as “hip” anymore, but radio still drives brand discovery, recall, and favorability. We particularly like it when used in conjunction with other digital channels such as Google Ads and Meta to tell a clear brand story.

You know those signs that catch your attention on the street, or in the bathroom of your favourite bar? Those ads are available for purchase, and often for less than you might expect. We love Out of Home (OOH) to push to in-store purchase, and for cost-efficient reach and frequency.

Out-of-Home Ads Strategy&Execution

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Out-of-Home Ads Strategy FindWRK Sucks Concept Concept 3-A Vertical

Out-of-Home Ads Strategy FindWRK Sucks Concept Concept 3-B Horizontal

Out-of-Home Ads Strategy FindWRK Sucks Concept Concept 3-B Vertical

You know those signs that catch your attention on the street, or in the bathroom of your favorite bar? Those ads are available for purchase, and often less expensive than you might expect. We love Out of Home (OOH) to push to in-store purchase, and for cost-efficient reach and frequency.

Already running paid ads, but want a second set of eyes on the strategy? Maybe you’ve just exited the Google Growth Program and you are wondering what to do now. No matter the reason, we are happy to have a look under the hood and provide actionable recommendations on next steps for your paid ads strategy.

Audit

Even in an always-on era, we all need a little help to keep an eye on seasonal messaging, promotional offers, and new product or service launches. Not sure how to organize the chaos? We’re here to keep your ducks in a row.

Promotional Calendar Creation

Implementation

We get it done efficiently and effectively

Even in an always-on era, we need to keep an eye on key seasonal messaging, promotional offers, and new product or service launches. Not sure how to organize the chaos? We’d be happy to help.

Transform ideas into action-packed strategies that propel your brand to the forefront of the digital arena. Here is where creativity meets strategy, and innovation sparks results.

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Transform ideas into action-packed strategies that propel your brand to the forefront of the digital arena. Here is where creativity meets strategy, and innovation sparks results.


Running successful marketing campaigns requires more than just creating ads – it demands strategic planning, meticulous execution, and ongoing optimization.

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Always-on advertising has become the de facto approach to paid ads in the 21st century. However, sometimes a new launch or marketing strategy requires additional finesse. We can help you understand your target audience and choose the right paid media channels and promotional concepts to drive growth.

Campaign Strategy

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From brief creation to storyboarding, editing through finishing touches, our in-house videographer can help bring your ideas to life.

videography

Print design

Design

You create the strategy and copy; we make it look pretty for major impact.

Email design

Email Design Satya Fathers Day Email

With user experience and AI increasingly impacting paid ads and SEO, website development has moved from strictly IT's domain to a cross-functional project. Our team of marketers, copywriters, designers, and developers are here to build a website that is, dare we say it, Futureproof.

Website design

Website Development SanoLiving

Website Development Satya

Website Development Super. Crucial. Leader

Development

Most apps are built by developers who never have to market their solutions. An integrated marketing and development team ensures all voices are heard - and analytics and performance optimization are included from the get-go.

App Development

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Sometimes explaining process and pricing to a potential client can be the hardest part of your sales flow. Let us do some of the heavy lifting by creating an interactive tool for your users.

Custom Sales Tool

AEL environment Quote Calculator

You have a logo, a font, and maybe a core brand colour. Suddenly, a major retailer needs your brand guidelines. Don't worry; we've got you covered.

Brand Design

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You have a logo, a font, and maybe a core brand color. Suddenly, a major retailer needs your brand guidelines. Don't worry; we've got you covered.

Did we mention our Head of Design worked in a print shop? She knows everything there is to know about bringing your printed message to life.

Print Design Honk 10 Years T-Shirt

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Print Design Satya Sweater Front

We see huge growth in omnichannel sales, which means your packaging matters more than ever. Let us help you with a delightful packaging experience.

Packaging design

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Packaging Design Satya Oat Bath Back

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Packaging Design Satya Eczema Stick Box

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You've done it - you've spent thousands on a booth at an upcoming tradeshow or conference. Now, let us help you stop your target audience in their tracks.

Booth design

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Experiential Booth Design Cheekbone Design - Top

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Experiential Booth Design Cheekbone Event Photo 2

Like peanut butter and jelly

See what's popular to stack together

Sales decks. Pitch decks. Training materials. Speaker decks. Whatever your story, we are here to help.

Presentation design

Our integrated teams bring your brand to life across Linkedin, Instagram, Facebook, Reddit, Pinterest, and more.

Social Media Creative

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Our integrated teams bring your brand to life across LinkedIn, Instagram, Facebook, Reddit, Pinterest, and more.

At Futureproof, we call it feeding the algorithm. Iterative, new creative is required for campaigns across Meta, Google Ads, TikTok, and so much more. Our integrated design team is here to help.

Ad Creative

Your brand has a story to tell. We can help bring it to life with custom photography for use on websites, social media, campaign materials, and more.

Photography

Photography Nola Photoshoot Pancake Mix

Photography Nola Photoshoot Child

Photography Nola Photoshoot Pancakes

Photography Satya Stick Close Up

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New to objection handling? Never practiced the sales script? We can help your sales reps do more through ongoing sales coaching and enablement.

Sales Enablement

New to objection handling? Never practiced the sales script? We can help your sales reps do more through on-going sales coaching and enablement.

Sales

One of the first steps of any go-to-market strategy, the buyer journey leads with understanding of your target audience. We use the buyer journey, along with Target Personas, to recommend messaging for the complete communication strategy.

Buyer Journey

Curate your sales pitch with sales/business development decks, email nurture flows, 1-pagers, and lead generation tools. All are tailored to the unique needs of your target audience based on their buyer journey.

Sales Collateral

Curate your sales pitch with sales/business development decks, email nurture flows, 1-pagers, and lead generation tools. All tailored to the unique needs of your target audience based on their buyer journey.

Ready to get in front of your target audience at scale? Let's customize our Outbound Sales Strategy playbook to your target audience. You'll be booking sales meetings in no time.

Outbound Sales Strategy

Ready to get in front of your target audience at scale? Let's customize our Outbound Sales Strategy playbook to your target audience. You'll be booking sales presentations in no time.

Currently keeping track of leads in a spreadsheet? Let's explore the solutions available, from Hubspot to Salesforce, Zoho to Pipedrive and find a better way to track your sales and marketing efforts.

CRM System Implementation

Need to get your product or service off the ground but don’t know where to start? Let’s dive into your offering and see which channels we can use to start driving demand. Together.

Go-to-market Strategy

Positioning Strategy

Strategy 

In today’s landscape, there are hundreds of ways to communicate with your customers. We use a layered approach to building a promotional strategy and calendar: the PESO model helps us to identify the key channels we plan to use for promotion, while the agile Promotional calendar keeps us organized.

Promotional Strategy

We believe in agile marketing: our marketing strategy is created in the first week together, and adjusted regularly based on the information gathered from customers, sales teams, and new opportunities that arise.

Marketing Strategy

Let’s position your business in the best place for success. We will establish the key elements of your brand and develop clear messaging in order to make your brand stand out against competitors. 

Did you know that your brand is one of your most important assets? Let’s dive into your brand and outline the best types of content to be shared with your audiences. We will dive into your target audience, platforms, and overall cadence. 

COmmunication Strategy

Did you know that your brand is one of your most important assets? Let’s dive into your brand and outline the best types of content to be shared with your audiences. We will dive into your target audience, platforms, and overall cadence.

Welcome Flow? Promotional Newsletters? Transactional Emails? Nurture Flows? Several different emails resonate with customers, depending on the message and stage of the buyer journey they’re in. Cross this one to-do off your list, and let us take over your email marketing management.

Email Marketing Management

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Email Marketing Management Klover Google My Business Email

Welcome Flow? Promotional Newsletters? Transactional Emails? Nurture Flows? There are a number of different emails that resonate with customers, depending on the message and stage in the purchase journey. Cross one to-do off your list, and let us take over your email marketing management.

Email Marketing Audit

Email Marketing

Are you sending emails but open rates are consistently low? Let us dive into your campaigns and see where we can make improvements to get those analytics up. We look at both email Flows (automated emails) and Newsletters (one-offs) to find opportunities for improvement.

Email continues to be an effective form of communication to connect with your audience. Let’s work together to create brand awareness, build loyalty, and increase revenue from this dynamic channel.

Email Marketing Strategy

Emails continue to be an effective form of communication to connect with your audience. Let’s work together to build brand awareness, build loyalty, and increase revenue from this dynamic channel. 

Don’t know where to start with developing content? We’ll help you generate topic ideas based on your buyer personas and produce everything from blog posts (short-form content, long-form content), to video scripts, to text for infographics.

Content Creation

SEO Strategy

Have your own writer, but need help with the SEO-ness of their content? We can review your target keywords and help you put together the shell of a content pillar, including research for external links and a guide to internal links. We’ll edit the final content, too.

Content Pillar Creation

Have your own writer, but need help with the SEO-ness of their content? We can review your target keywords and help you put together the shell of a content pillar, including research for external and a guide to internal links. We’ll edit the final content, too.

Ready to dive into the world of SEO? We customize your SEO strategy through both qualitative and quantitative means. We pull the traditional SEO keyword volumes, competitive insights, and Google Ads data (if available), but we also build out a buyer or target persona. This dual-pronged approach to SEO results in materials that can be used across your marketing efforts: from initial discovery via search or social media, through email marketing, and sales materials.

Ready to dive into SEO? We create your SEO strategy through both qualitative and quantitative means. We pull the traditional SEO keyword volumes, competitive insights, and Google Ads data (if available), but we also build out a buyer or target persona. This dual-pronged approach to SEO results in materials that can be used across your marketing: from initial discovery via search or social media, through email marketing and sales.

Already on the content-generating train? Now’s the time to launch your backlinks strategy. Use your existing content to get guest posts and PR mentions across the web for an SEO boost. Backlinks work as an element in the overall SEO strategy to help boost our ranking in search engines.

Already on the content-generating train? Now’s the time to launch your backlinks strategy. Use your existing content to get guest posts and PR mentions across the web for an SEO boost.

We understand the power of social media in today's digital landscape. With millions of users scrolling through their feeds daily, there's no better platform to showcase your brand, connect with your audience, and drive real results.

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Empower Your Growth with Futureproof’s Campaign Team

Empower Your Growth with Futureproof’s Campaign Team

Meet Our Campaign Team

What We Do

Meet the Faces Behind the Magic

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