Our story isn’t complete. It’s an evolving journey.

About Us

Say Hello to Your Futureproofers

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With over 10 professionals in the marketing, design and development fields we work cross-functionally to transform your business. We are an extension of your internal team so you will be seeing a lot of us!

Meet the Futureproof Team

Mission

Vision

Values

Our audit process looks at your digital footprint, analyzing everything from website performance to social media engagement. We identify strengths, weaknesses, and opportunities, laying the groundwork for a customized strategy.

audit

Explore some of favo(u)rite partnerships

Transforming ideas into impact

Running a business is complex, we make it easy…

Curate your sales pitch with sales/business development decks, email nurture flows, 1-pagers, and lead generation tools. All are tailored to the unique needs of your target audience based on their buyer journey.

Sales Collateral

Curate your sales pitch with sales/business development decks, email nurture flows, 1-pagers, and lead generation tools. All tailored to the unique needs of your target audience based on their buyer journey.

Are you sending emails but open rates are consistently low? Let us dive into your campaigns and see where we can make improvements to get those analytics up. We look at both email Flows (automated emails) and Newsletters (one-offs) to find opportunities for improvement.

Email Marketing Audit

You have a logo, a font, and maybe a core brand colour. Suddenly, a major retailer needs your brand guidelines. Don't worry; we've got you covered.

Brand Design

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You have a logo, a font, and maybe a core brand color. Suddenly, a major retailer needs your brand guidelines. Don't worry; we've got you covered.

Our comprehensive suite of marketing solutions makes streamlining your operations effortless and efficient.

Simplify your operations

Since 2018, we’ve built Futureproof to support entrepreneurs and owner-operated businesses in their sales, product, and marketing initiatives. Our superpower? Team augmentation. We work with Marketing Directors, CEOs, Head of Sales, and more to power day-to-day initiatives to keep your brand in front of your audience.

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Build Your Marketing & Development Team

Our team handles every aspect of implementation, from creating compelling content to executing targeted ad campaigns. We leverage the latest tools and technologies to execute your strategy, driving engagement, leads, and conversions across all channels.

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Not Ready to Blast Off with Us?

Our team of experts collaborates closely with you to craft a clear and actionable plan that aligns with your business goals. From defining target audiences to outlining content calendars, our strategy ensures every aspect is optimized for maximum impact.

Strategy

Much has been said about the need to do more with less in 2024 and beyond. Your new not-so-secret weapon? An all-in-one marketing team, ready to move the needle on your projects.

As an outsourced marketing team based in North America, we help you check items off your to-do lists. From brief creation to project realization, we are here to help you hit your KPIs.


Checklist Week1

Let's Check Projects Off Your To-Do List. Together. 

How we work

Brand essentials

1 focused project monthly

Regular reporting (weekly and monthly)

Additional monthly design hours

Recurring channels to complement strategy

With an ever-changing ads landscape (we're looking at you, iOS 14 and Google FLOK), we help you right-size paid ads budgets with day-to-day management of ads across all channels. We include up to 10 designs a month, and editing of 1 video per quarter so we can continuously test and learn. Note: we also don't charge a percentage of media fee.

Paid Ads Management

Need a little more team-power? Too many to-do's on the list? The Marketing Team plan is complete team augmentation. It includes 1x weekly email marketing, management of up to 2 paid ads channels, and up to 3 projects on the go at any given time. With twice-weekly meetings and the team available on Slack, we are here to move your ideas forward.

Marketing Team

You know SEO should be part of your marketing mix, but just can't find the resources to make it happen. The Marketing & Content Team includes the full marketing stack: designers, marketers, and storytellers. We start with an SEO audit, then move into regular content pillar creation and execution.

Everything included in Marketing Team is included here, too: 1x weekly email, up to 2 paid ads channels, and 3 marketing projects on the go.

Welcome Flow? Promotional Newsletters? Transactional Emails? Nurture Flows? Several different emails resonate with customers, depending on the message and stage of the buyer journey they’re in. Cross this one to-do off your list, and let us take over your email marketing management.

Email Marketing Management

Welcome Flow? Promotional Newsletters? Transactional Emails? Nurture Flows? There are a number of different emails that resonate with customers, depending on the message and stage in the purchase journey. Cross one to-do off your list, and let us take over your email marketing management.

Email continues to be an effective form of communication to connect with your audience. Let’s work together to create brand awareness, build loyalty, and increase revenue from this dynamic channel.

Email Marketing Strategy

Emails continue to be an effective form of communication to connect with your audience. Let’s work together to build brand awareness, build loyalty, and increase revenue from this dynamic channel. 

Even in an always-on era, we all need a little help to keep an eye on seasonal messaging, promotional offers, and new product or service launches. Not sure how to organize the chaos? We’re here to keep your ducks in a row.

Promotional Calendar Creation

Even in an always-on era, we need to keep an eye on key seasonal messaging, promotional offers, and new product or service launches. Not sure how to organize the chaos? We’d be happy to help.

Always-on advertising has become the de facto approach to paid ads in the 21st century. However, sometimes a new launch or marketing strategy requires additional finesse. We can help you understand your target audience and choose the right paid media channels and promotional concepts to drive growth.

Campaign Strategy

You know those signs that catch your attention on the street, or in the bathroom of your favourite bar? Those ads are available for purchase, and often for less than you might expect. We love Out of Home (OOH) to push to in-store purchase, and for cost-efficient reach and frequency.

Out-of-Home Ads Strategy&Execution

You know those signs that catch your attention on the street, or in the bathroom of your favorite bar? Those ads are available for purchase, and often less expensive than you might expect. We love Out of Home (OOH) to push to in-store purchase, and for cost-efficient reach and frequency.

Above the line marketing might not be seen as “hip” anymore, but radio still drives brand discovery, recall, and favourability. We particularly like it when used in conjunction with other digital channels such as Google Ads and Meta to tell a clear brand story.

Radio&Spotify Ads Strategy&Execution

Above the line marketing might not be seen as “hip” anymore, but radio still drives brand discovery, recall, and favorability. We particularly like it when used in conjunction with other digital channels such as Google Ads and Meta to tell a clear brand story.

Paid advertising on Linkedin Ads is a great way to engage your B2B audience at scale. With dozens of optimization types, ad formats, and targeting options available, we can help you find the right mix of assets to build awareness, generate engagement, or drive leads.

LinkedIn Ads Strategy&Execution

Paid advertising on LinkedIn Ads is a great way to engage your B2B audience at scale. With dozens of optimization types, ad formats, and targeting options available, we can help you find the right mix of assets to build awareness, generate engagement, or drive leads.

Paid Reddit ads can be a great way to inspire conversation around a key brand message, or to reach a hard-to-find community. Not sure your brand is a fit? Just ask us!

Reddit Ads Strategy&Execution

Paid Pinterest advertising can be a powerful channel for discovery when you have a clear understanding of your target audience. It works especially well when you have beautiful imagery and long-form blog content on your website.

Pinterest Ads Strategy&Execution

Always-on Meta Ads across Facebook, Instagram, and beyond can be a powerful growth tool, but only when used correctly as part of your media mix. We believe paid ads don’t act alone, so expect questions about how you optimize your website, engage via email, and run your organic social media.

Meta Ads Strategy&Execution

Already running paid ads, but want a second set of eyes on the strategy? Maybe you’ve just exited the Google Growth Program and you are wondering what to do now. No matter the reason, we are happy to have a look under the hood and provide actionable recommendations on next steps for your paid ads strategy.

Paid Ads Audit

Always-on Google Ads as part of a larger marketing strategy: novel concept, yes? We believe paid ads shouldn’t be viewed in isolation, so expect questions about your other marketing channels, too! 

Google Ads Strategy&Execution

Always-on Google Ads as part of a larger marketing strategy: novel concept, yes? We believe paid ads shouldn’t be viewed in isolation, so expect questions about your other marketing channels, too!

Have your own writer, but need help with the SEO-ness of their content? We can review your target keywords and help you put together the shell of a content pillar, including research for external links and a guide to internal links. We’ll edit the final content, too.

Content Pillar Creation

Have your own writer, but need help with the SEO-ness of their content? We can review your target keywords and help you put together the shell of a content pillar, including research for external and a guide to internal links. We’ll edit the final content, too.

Don’t know where to start with developing content? We’ll help you generate topic ideas based on your buyer personas and produce everything from blog posts (short-form content, long-form content), to video scripts, to text for infographics.

Content Creation

Instagram. Facebook. LinkedIn. Threads. Wherever your audience is, you need to be right there with them. We focus on social media as a brand channel to support your paid ads, sales, content marketing, and influencer strategies.

Social Media Management

Instagram. Facebook. LinkedIn. Threads. Wherever your audience is, we are right there with them. We focus on social media as a brand channel, to support your paid ads, content, and influencer strategies.

Ready to work with Influencers? Not sure how to manage everything they do? Enter Futureproof. We can help you create an influencer strategy or implement processes to build your program. That way, you can ensure that your partners are consistently posting content that aligns with your organization’s goals. On time. Every time. 

Influencer Management

Ready to work with Influencers? Not sure how to manage everything they do? Enter Futureproof. We can help you create an influencer strategy or implement processes to build your program. That way, you can ensure that your partners are consistently putting out content that aligns with your organization’s goals. On-time. Every time. 

Social media management can be overwhelming without a focused plan. We start with strategy and take into consideration your target audience, their media habits, and your team’s ability to create and monitor content. Then, we create a recommended approach for the whole year, so you can fill in the day-to-day content.

Annual campaign calendar

Social media management can be overwhelming. We start with strategy and take into consideration your target audience, their media habits, and your team’s ability to create and monitor content. Then, we create a recommended approach for the whole year, so you can fill in the day-to-day content.

We understand the power of social media in today's digital landscape. With millions of users scrolling through their feeds daily, there's no better platform to showcase your brand, connect with your audience, and drive real results.

Social Media Engagement

Did we mention our Head of Design worked in a print shop? She knows everything there is to know about bringing your printed message to life.

Print design

We see huge growth in omnichannel sales, which means your packaging matters more than ever. Let us help you with a delightful packaging experience.

Packaging design

You've done it - you've spent thousands on a booth at an upcoming tradeshow or conference. Now, let us help you stop your target audience in their tracks.

Booth design

Like peanut butter and jelly

See what's popular to stack together

Sales decks. Pitch decks. Training materials. Speaker decks. Whatever your story, we are here to help.

Presentation design

You create the strategy and copy; we make it look pretty for major impact.

Email design

Our integrated teams bring your brand to life across Linkedin, Instagram, Facebook, Reddit, Pinterest, and more.

Social Media Creative

Our integrated teams bring your brand to life across LinkedIn, Instagram, Facebook, Reddit, Pinterest, and more.

From brief creation to storyboarding, editing through finishing touches, our in-house videographer can help bring your ideas to life.

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At Futureproof, we call it feeding the algorithm. Iterative, new creative is required for campaigns across Meta, Google Ads, TikTok, and so much more. Our integrated design team is here to help.

Ad Creative

Your brand has a story to tell. We can help bring it to life with custom photography for use on websites, social media, campaign materials, and more.

Photography

New to objection handling? Never practiced the sales script? We can help your sales reps do more through ongoing sales coaching and enablement.

Sales Enablement

New to objection handling? Never practiced the sales script? We can help your sales reps do more through on-going sales coaching and enablement.

One of the first steps of any go-to-market strategy, the buyer journey leads with understanding of your target audience. We use the buyer journey, along with Target Personas, to recommend messaging for the complete communication strategy.

Buyer Journey

Ready to get in front of your target audience at scale? Let's customize our Outbound Sales Strategy playbook to your target audience. You'll be booking sales meetings in no time.

Outbound Sales Strategy

Ready to get in front of your target audience at scale? Let's customize our Outbound Sales Strategy playbook to your target audience. You'll be booking sales presentations in no time.

Currently keeping track of leads in a spreadsheet? Let's explore the solutions available, from Hubspot to Salesforce, Zoho to Pipedrive and find a better way to track your sales and marketing efforts.

CRM System Implementation

Need to get your product or service off the ground but don’t know where to start? Let’s dive into your offering and see which channels we can use to start driving demand. Together.

Go-to-market Strategy

Marketing & Content Team

Transform ideas into action-packed strategies that propel your brand to the forefront of the digital arena. Here is where creativity meets strategy, and innovation sparks results.

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Transform ideas into action-packed strategies that propel your brand to the forefront of the digital arena. Here is where creativity meets strategy, and innovation sparks results.


Running successful marketing campaigns requires more than just creating ads – it demands strategic planning, meticulous execution, and ongoing optimization.

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Already on the content-generating train? Now’s the time to launch your backlinks strategy. Use your existing content to get guest posts and PR mentions across the web for an SEO boost. Backlinks work as an element in the overall SEO strategy to help boost our ranking in search engines.

SEO Strategy

Already on the content-generating train? Now’s the time to launch your backlinks strategy. Use your existing content to get guest posts and PR mentions across the web for an SEO boost.

Ready to dive into the world of SEO? We customize your SEO strategy through both qualitative and quantitative means. We pull the traditional SEO keyword volumes, competitive insights, and Google Ads data (if available), but we also build out a buyer or target persona. This dual-pronged approach to SEO results in materials that can be used across your marketing efforts: from initial discovery via search or social media, through email marketing, and sales materials.

Ready to dive into SEO? We create your SEO strategy through both qualitative and quantitative means. We pull the traditional SEO keyword volumes, competitive insights, and Google Ads data (if available), but we also build out a buyer or target persona. This dual-pronged approach to SEO results in materials that can be used across your marketing: from initial discovery via search or social media, through email marketing and sales.

Let’s position your business in the best place for success. We will establish the key elements of your brand and develop clear messaging in order to make your brand stand out against competitors. 

Positioning Strategy

Let’s position your business in the best place for success. We will establish the key elements of your brand and develop clear messaging in order to make your brand stand out against competitors.

Did you know that your brand is one of your most important assets? Let’s dive into your brand and outline the best types of content to be shared with your audiences. We will dive into your target audience, platforms, and overall cadence. 

COmmunication Strategy

Did you know that your brand is one of your most important assets? Let’s dive into your brand and outline the best types of content to be shared with your audiences. We will dive into your target audience, platforms, and overall cadence.

You manage the big-picture stuff - we handle the day-to-day execution. Designed to ensure a continued brand presence, it includes 1x weekly email, paid ads management on two channels, and one marketing project per month.

Most apps are built by developers who never have to market their solutions. An integrated marketing and development team ensures all voices are heard - and analytics and performance optimization are included from the get-go.

App Development

With user experience and AI increasingly impacting paid ads and SEO, website development has moved from strictly IT's domain to a cross-functional project. Our team of marketers, copywriters, designers, and developers are here to build a website that is, dare we say it, Futureproof.

Website design

Brand Marketing Team

The perfect solution for hands-on marketers and leaders, an embedded graphic design team works closely with you to bring your ideas to life. If you have a copywriter you love (in-house or otherwise!) we can work with you on ad creative, social media graphics, branded materials, packaging, booth design, videography, and more. You can have up to 2 projects on the go at any given time, so you'll never miss a go-live date again.

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Have a question about this?

Blogs

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