Sock Rocket

About Futureproof Inc.  

Futureproof Inc. is a full-service, digital-first marketing agency.

Futureproof supports entrepreneurs and owner-operated businesses in North America in their sales and marketing initiatives. Our services and offerings change as the market demands. That’s why we use market research and trends in order to understand your customers and provide a customized solution for your business. We partner with you and harness the expertise of our team in order to achieve your business objectives and grow your brand. We believe in a collaborative, data-driven approach to marketing.

About the Company

Sock Rocket is a custom sock company that partnered with Futureproof. They operate as a social enterprise with a unique mission: to deliver fun and funky socks to people worldwide while making a positive impact. From the outset, their goal was ambitious: to donate 1,000,000 pairs of socks to agencies and initiatives providing clothing to those in need. Starting as a local sock of the month subscription program, they donated a pair for every pair sent. As their reach expanded, they transitioned to a three-for-one donation model, tripling their social impact.

Today, Sock Rocket has emerged as a leading sock company, designing and producing vibrant socks available for individual purchase, subscription, and custom orders. Products are sold online, at markets, events, and in over 100 stores across Canada and the USA. They’ve donated over 450,000 pairs of socks to date. As Sock Rocket continues to grow, their commitment to spreading joy and making a difference remains steadfast.

Problem Statement

Sock Rocket faced the challenge of managing multiple marketing vendors, leading to fragmentation and inefficiency in their marketing efforts. Futureproof was enlisted to streamline their marketing operations under one roof. As Sock Rocket's focus shifted from B2C to B2B, Futureproof seamlessly adapted their strategy to meet Sock Rocket’s evolving needs.

Process

Sock Rocket decided to work with Futureproof based on their impressive leadership, knowledge, and personable approach. The collaboration was marked by passionate and helpful team members, leading to tangible results and considerable growth for the company. The company’s founder, Tommy Zizian says that working with Futureproof “was one of the best business decisions we ever made,” showcasing the agency's impact and commitment to client success.

Opportunities and Solutions

Futureproof implemented a comprehensive marketing solution, including setting up a CRM system that provided the proper infrastructure for results tracking and lead nurturing, which has led to more informed decision-making and more sales. Automating several aspects of the customer journey allowed Sock Rocket to streamline operations, enhance efficiency, and deliver more personalized experiences tailored to individual preferences and needs.

Additionally, Futureproof’s team of experts worked to develop both evergreen and ongoing assets, processes, funnels, and ads tailored to Sock Rocket's goals. Projects were strategically linked to timely events and sales cycles, ensuring relevance and maximizing impact.

Specifically, a targeted B2B plan was implemented which saw the establishment and ongoing updates of a company LinkedIn page, allowing for enhanced networking opportunities, direct engagement with potential clients, and the sharing of company insights and updates, thereby bolstering brand visibility and credibility to potential clients.

Efforts also included the development of a winback email series, which aimed to re-engage dormant or lost customers by offering tailored incentives, highlighting product features and benefits, or simply reigniting interest in Sock Rocket’s products or services. This strategy saw tremendous success with increased engagement and conversion rates. 

Finally, inbound forms for B2B customers were optimized and website language updated in order to make the intake process smoother and more efficient, resulting in increased conversion rates and enhanced customer satisfaction.

The collaboration process was marked by strong communication and consistent meetings, ensuring that all parties were aligned and engaged. Both parties met twice weekly over a three year period to ensure priorities were aligned and progress was being made towards goals.

The direct-to-expert model provided Sock Rocket with immediate access to a diverse team of specialists, facilitating efficient problem-solving and solution implementation.

“I always loved when we had a question or problem that involved a member of the Futureproof team who wasn’t in a meeting, and then 30 seconds later they popped up to help out. It’s obvious that Futureproof cares about client needs,” says company founder, Tommy Zizian.

When Sock Rocket shifted its focus from B2C to B2B, Futureproof was able to seamlessly transition marketing strategies and tactics to align with the company’s new business objectives, bringing in team members with years of dedicated B2B experience.

Results

Working with Futureproof had a massive impact on Sock Rocket’s business. Futureproof's assistance in building out their B2B channel and processes led to a tripling of annual revenue within three years. Implemented solutions drastically improved productivity, with the conversion rate of B2B leads increasing from 10% to 25%. The company also experienced improvements in margins, conversion rates, and overall business efficiency.

As a result of this positive momentum, Sock Rocket is now bringing their marketing efforts in-house, focusing on scaling their successful B2B model. With plans to scale further, their partnership with Futureproof has laid a solid foundation for future growth and success.

As an agency, Futureproof is agile and able to pivot strategies and tactics as business requirements change. Futureproof is looking forward to Sock Rocket's next chapter of growth!