Colour Psychology in Marketing: What Colour Communicates About Your Brand Ever wonder if colour psychology marketing really works? The truth is that colour choice in advertising speaks volumes about your brand. Consider the impact of major companies and how colour...
Engagement Rate on Social Media: What Does it Mean When it comes to social media communication, engagement rate means everything! The ability to measure audience engagement levels can be an instant game-changer in the high-stakes world of business. Being in the know,...
How to Build an SEO Strategyin 5 Steps? To compete in today’s shifting landscape, an effective SEO strategy is crucial for every business. Ideally, Search Engine Optimization (SEO) helps to drive discovery of your website on a Search Engine Results Page (SERP) across...
What is Brand Awareness and Why is it Important? Brand Awareness is the cornerstone of every successful Brand Building campaign. After all, the ability to market your brand depends on awareness. How can people buy-in if they don’t even know you exist? Think Amazon...
When Do I Need to Start Building a Business Plan? As an entrepreneur, you may ask yourself: is a business plan essential? And, if so, when do I need to start building one? The short answer is YES, but earlier than you might expect! According to the Harvard Business...
