What is the Best Time to Post on Social Media in 2022?
If you use social media on a regular basis, you already know the importance of timing. When do you typically correspond with friends on Facebook? Is LinkedIn your go-to for the job search or vetting new candidates? How often do you watch TikTok and discover the latest trend to go viral?
Regardless of your preferred platforms or reasons for engagement, odds are that you follow a somewhat predictable routine when it comes to social media. This is true of most people. It is, therefore, extremely important for business owners and marketers to understand the nuances of user habits. Knowing the best time to post on social media will not only increase visibility but help ensure that brand content is being consumed and shared with others as frequently as possible. So, what is the best time to post in 2022? Get ready to expand your reach with maximum exposure.
Best Time to Post on Social Media
Days of the Week
There is some degree of variation, but weekends tend to be the best time to post on social media. Saturday, in particular, boasts the greatest potential for online consumption. Conversely, Monday is often the worst time to post. Platforms like Instagram, Facebook, LinkedIn, YouTube, and TikTok all receive high traffic on Saturdays and relatively low engagement rates on Mondays. Pinterest is an exception to this rule with Mondays ranking as the best day to post new content.
Time of Day
Overall, afternoons and evenings are prime for posting. Some platforms, like LinkedIn, Pinterest, YouTube, and TikTok, all begin to heat up around noon with increased engagement levels. Others, like Facebook and Instagram, are reported to gain traction with users around 3 PM. Mornings are a notoriously bad time to post on social media with virtually every platform receiving low engagement rates during the AM.
Window of Opportunity
There are two optimal timeframes for posting online: 3 PM – 6 PM and 6 PM – 9 PM. User engagement rates peak during these times. Once again, numbers vary according to platform and industry, but generally speaking, 3 PM – 9 PM is your best window of opportunity in terms of getting noticed.
The Takeaway
The best time to post on social media depends on a variety of factors, including platform, industry, and target audience. With that being said, there are still some very important takeaways from this article. As a business owner or marketer, it pays to strike when the iron is hot. Overall, The Best Time to Post on Social Media in 2022 generally is 6 p.m. to 9 p.m. and 3 p.m. to 6 p.m. on all platforms.
Posting brand content at strategic points in time can enhance customer engagement, elevate brand awareness, and ultimately increase revenue. For example, the decision to post on a Saturday instead of a Monday could mean the difference between surviving or thriving. Knowing the best time to post in 2022 is a critical element of social media communications. Need more helpful tips on social media strategy (and beyond)?
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